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Saturday, October 4, 2014

How Can Newspapers (both offline and online) Compete With New Medias, while Making Money




Got this question on quora and this is my response


The answer lies in providing tremendous value.

How?

Newspaper, need to understand that they should start leveraging their writers as a way to boost loyalty.

This is what the most popular blog out there have done.

When you look for avenues to let your writers shine out, people will become attached to these writers. In this way they will also become loyal to the brands.

In order to achieve this, newspapers house-those who are strictly offline would have to embrace the online space.

Newspaper house should also understand that there is need to allow for readers to subscribe to a specific writer feed.

When this is done, the number of subscribers on these sites will increase, because the subscribers feel an affinity to the writers.

At this stage, the newspaper site can work with the writer to see how to monetize that list.

A couple of monetization stream that can be adopted include:

- Offering specialized training based on the specific skills of the writer -
In this training series a deal can be struck by the newspaper house with its writers-a deal that should be able to satisfy both sides

-Specific ads could be included in the mailing list, but the ads should be tailored to wants or desire of the subscriber. Ads that provide exceptional value should only be included.

-Newspaper house together with the writers can also solicit for monetary contribution through the streamlined list.

Now we need to understand that for this to succeed-the writer who has the list should be the one to promote these different monetization channel.

So in essence, the writers should have their own blog within the newspaper website.

-Subscription services is another potential monetization strategy that some blog have adopted. Sites can offer ads free site deals as part of a package.

Note: A/B testing has to be done to determine which strategy is most effective.
-Content Upgrade: A writer can provide tremendous value that the readers may find difficulty implementing, in this situation the writer can offer a easy checklist to solve this problem. The checklist can then be monetized for a few cents or huge dollars-based on the its value.

Writers can also tie articles with amazon links.


This can be done through a checklist.
For example if a writer has written an article: How To Produce Cheese Ball.

The content upgrade can contain the list of equipments to use in getting this done.

These are just some few ideas- the major thing is that newspaper house must become creative in seeking out monetization opportunities.

Others include:
Webinars
Books

Now its your turn, what other monetization strategy do you think newspaper sites can adopt

Wednesday, October 1, 2014

How To Use Review Sites To Drive Traffic and Sales


Before I dive into how review sites can be leveraged into driving traffic to you business site or blog, I will start with a simple definition.

What are Review Sites?

According to wikipedia, a review site is a website on which reviews can be posted about people, businesses, products or services. These sites may use web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic of concern.

Now we've dwelt on the definition of review sites, it is also important you understand the necessity of using them.

Why Review Sites Are Important


With the advent of online criminals, most consumers are unwilling to make purchases of new product no matter how appealing the product appears without at least first looking up for a favouarable review of that product online. As a result, it has become pertinent for local business or start-ups to get their review up there.
If at this point you've not still understood how powerful this sites are then know that Yelp as a listing sites has over 53 million reviews.

Then imagine the mammoth number of people who visit this site on a monthly basis-100 million...no 110 million no... 120 million... YES. Yes, not yearly but monthly, and this is just a pinch of the sum total reviews available online.

Just to site a personal example: About 3 years ago when my partner and I set up a modelling business, I deployed a business listing site vconnect.com which is active in Nigeria to create visibility for the business. By so doing we were able to gain leads even without a standing website- leads which we were able to convert into paying customers.

However, as important as review sites are; there is a need for you to use them carefully as it can as well be a double-edged sword, if negative criticism are not well managed.

How To Deploy Reviews As a Strategy to Skyrocket Organizational Income.


To harness the power of reviews to increase lead generation, there is need to do the put do the following:

1. Provide Detailed Information:


If you are either using free review sites or paid ones, one important thing to bear in mind is the need to write detailed information on your profile.

Highlighting what your business does isn't enough, you should:

i. Craft robust information as this will increase the visibility of your company or products on search engine. To give you an idea-can you compare crafting a 200 worded post as against a 1500 worded post. Which do you think is most likely to appear higher on the search engine listing?

ii. Secondly it's also important you put your company in the most appropriate category.

If for example, your business is in the furniture niche, I see no reason why you should place your website in the internet marketing niche.

Am emphasizing this because I have seen lots of companies whose profile information are filled with information that aims to confuse the reader-information that seems to show that the company is Jack of all trade but master of none.

If you have this kind of information, the best it can do for you is to confuse your customers.

iii. To increase your lead generation endeavour to include:

- an address that can easily be verified
- a phone number that you can be reached on
- an email address for those who may not want to directly call you as a result of fear, or inability to speak incoherently, or perhaps that's their most effective means of communication.
- open hours for those who desire to visit your office.

Doing this is sure to give you an edge over your competition as most competitors will fail to execute all the outlined steps.


2. Make it Easy For Your Customers To Give You Reviews


Just listing your site on popular review sites isn't enough. There is need for you to take another step to beat the competition. And this step simply involves accumulating positive reviews for your business. Though most businesses know how important positive reviews are; they are usually at a loss on how to get them.

Is it enough for you to leave to your customers to get it done?

The answer is no. How then?

Give Them a Template Question

In order to get the best reviews from your customer and to make it easy for them to accomplish; one technique your business can adopt is for you to list out the websites you want your customers to post the reviews on- alongside a template that contains questions that would enable your clients or customer easily do you the favour.

If you provide exceptional service and you reach out to your customers in a friendly way, there is bound to be an increase in the percentage of reviews your customers or client get to write for you.

3. Don't Write Your Own Review


You may feel tempted to do this,but don't because the algorithm of most review sites are quite intelligent and as such they can detect reviews that have been written by the owner or employee of an organization.

In fact even legitimate reviews are sometimes downgraded because the algorithm may consider the reviews too glowing to be objective.

As a result these reviews are hidden.

Is this the end of the Road?


Nope! Even if you have legitimate review turned down, don't give up, just move on and strive to get more positive reviews.

4. Reach Out To Other Sites.


Though Yelp is a good site to put your listing on you can deploy other sites to review your blog or products.

They include:

i. Payperpost

PayPerPost gives you the opportunity to hire professional bloggers to review your blog or products. To get the best,target bloggers in your niche as they are likely to promote your article or product on social media. Other sites include TribePro and

For additional resources read http://www.quicksprout.com/the-complete-guide-to-building-your-blog-audience/

5. Respond Carefully To Bad Reviews


There is no doubt that bad review have a knack for reducing sales and hurting one's company. This is why it's important your business ensure they respond to such review in a timely and proper manner. It shouldn't be done in anger, but with skill and calmness.

When responding to a bad review, you should understand that it should be done with professionalism.

When and if you stumble on one, don't consider it the end of the road.

Instead bad review should be seen as an opportunity to cement relationship with old customers, repair strained relationship,and improve your product.

This is why you should train the workforce responsible for carrying out this function taking cognizance of the need to respond professionally in a timely manner and in a way that is consistent with the company brand values.

6. Invest In Review Sites


Since these sites have great viewership, you should also consider an investment in ads on these sites as a way of increasing the visitors to your site.

To understand the importance of putting up ads on review sites, it has been reported that businesses that paid for Yelp Ad Campaign are able to see an average annual increase of more than $23,000 as against does who only the free platforms

7.Deploy Tools To Monitor Your Profile


Knowing when a review is posted about your company or its product is a good thing. Doing this manually can however be overwhelming. In this days of automation, all you need do is for you to set up an alert. You can choose either to use Google alert or the mention. One way to fast-track this is for you to insert the R.ss feed of your profile in a Google alert set up.

One advantage of this is that it gives you the opportunity to either thank a customer who has posted a positive review or to reply a customer that has posted a negative review.


These are some of the tips you can deploy to increase the likelihood to get positive reviews for your organization or products.

In Summary,

-Provide Detailed Information:
-Make it Easy For Your Customers To Give You Reviews
-Don't Write Your Own Review
-Reach Out To Other Sites
-Respond Carefully To Bad Review
-Invest In Review Sites
-Deploy Tools To Monitor Your Profile

Just before I step aside, I had love to get your own view on how you think businesses can get the best out of deploying review sites.


Sunday, September 21, 2014

How to Create Link Bait Content With Topsy


Topsy is one tool that can be used to create content that people are willing to link to. The question is how?

If you’ve used Topsy before, am sure you know that it can be used to view content that are extremely popular over a period of time and here lies the magic of Topsy.

Hence in this guide with the images I will explain to you a step by step guide on how you can use Topsy to generate incredible content that people are willing to link to.

Step I: Log into Topsy Website

To do this simply key in www.topsy.com into your task bar menu-doing this will bring up the website you see below.



This is the home page of topsy and as you can see there are several mini tabs just under the white search bar. This various buttons helps you tweak your search as you deem fit. But for the sake of crafting linkable content I’ll be focusing on the Link Tab.

Step 2: Select The Link Tab



Step 3: Put Your Keyword Into The Search Bar




Once you have put in your keyword, the next thing for you to do is to click the search button that resembles a yellow bat with a white hole in the centre.

When you click this button- a list of content is shown; however, this link I put in displays “few links”. This is not the end of the road for that keyword.



Why?


Because if you view the left hand of the bar you would see that the Latest Result section shows that the links is fixed at "last 10 days". And this is something that you will need to tweak.

Step 4: Tweak Your Results


If you want to write trending topics that people will link to, you can limit your results to few days. But if you’re looking to create ever green articles that people would definitely love to link to, it’s best to shift the date to all time.

Once you do this, another string of result will come up.
In the example below we can see:





Top Ten Women Perfume 2012.
Top 10 Bestselling Perfumes For Women 2013

With these lists of content, you can then use your creative mind to tweak the title.

Step 5: Tweak the Title

For the above titles, you can tweak it to become Top 20 Best Perfume for Women in 2014

Or you could add a bigger list and name it 18 Bestselling Celebrity Perfume Brands for Young Women.

Step 6: Create The Content-Use Amazon


So once you gotten a title to work on, the next step is for you to create the content.
One unique way of doing this is to use the twitter handles of celebrities and ask them to mention two of their best perfumes they love. When you take the time to ask a couple of celebrities this question- you would certainly get responses from a couple of them.

List the names they’ve given you. Then find a review of each of the perfumes listed. You can use Amazon to get genuine review.

write the post including the embedded tweet of the celebrity.

Once done, it’s time to promote your content.

7. Reach Out To People-Use Ahrefs.


To get the best out of your promotion, you had want to reach out to those sites that linked to your competitor. To do this you had have to use Ahrefs.

How To Use Ahrefs

To use Ahrefs, simply put in www.ahrefs.com into your window. Once you’ve done this, you would see the site as shown below.



Just key in the link of your competitor article and click the search link button, and then the external link tab.

Once you do this, the sites that linked out to your competitors would be visible. You can then export this links into a spread sheet.

In your spread sheet, select one link per website; list them and reach out to them with your fabulous content.

For your outreach, you can use this format.

Hello NAME,

I stumbled on your site: (Website Name) and found this well written article: (The Article Title).
I found  you mentioned (Competitors Article Name). Just wanted to say the article inspired me to create a more detailed one (Your Url)

Would be quite nice, if you consider linking to the article. Do have a great day

Yours sincerely 


Your Name

Now is the time for you to go create that winning content. Don't forget to drop of a comment on what other strategy you've used in the past to create link bait content


Wednesday, September 10, 2014

The Picture Guide To Using Keyword Planner To Create Fantabulous Content


Am sure you’ve heard that for you to become a successful blogger you need to publish quality content. The following question then is: how can I go about publishing quality content?

Or perhaps another question diving through your mind is: How do I write awesome content in a niche that is boring?

In this guide I’ll share with you strategies you can use to achieve

Thursday, August 28, 2014

How an Organization Can Use the Internet To Sky Rocket International Sales




A few days back, I talked with a US based company with branches in Africa. They wanted me to write sales letters that would help increase the income of their subsidiaries.

The request was based on the desire to see an increase in target buyers from the African market-a fast growing e-commerce enclaves. 

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