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Friday, April 24, 2015

The Guide To Marketing a Dental Business Even When in Debt


Dental Marketing

It’s an obvious problem-the issue of debt. According to a December 2013 study by the Institute of College Access & Success, Seven out of 10 students in the class of 2012 graduated with student loans, and the average amount of debt among students who owed was $29,000-source

This is only the beginning

Another report says that Julia Handel who was the marketing manager for celebrity New York Chef David Burke may take 15yrs to pay off her debt even at an earning rate of $15,000 while Rong a dentistry student knows he needs to think out of the box to be able to offset his $400,000 student’s debt.source

The question then his: with this overhanging debt-what marketing strategy can a new dental practitioner institute in order to get out of the debt quagmire as fast as possible?

The answer lies in developing an actionable marketing plan.
So below are several actionable steps you should take to create added visibility for your dental practice.

Wednesday, April 15, 2015

51 Awesome Benefit Of Blogging To You and Your Business


Is blogging a hype way of building a lucrative business? This question is one which many businesses are asking based on the number of blogs inhabiting the blogosphere.


Benefit of  Business Blogging
Benefit of Blogging


The answer is no especially when done right.

Friday, March 27, 2015

How To Drive Traffic To Your Blog/Website Through Forum Activity

Forums are great platforms to draw awesome traffic. If well utilized it is more than just a platform for communication. That's why I decided to write an article on how to use forum to drive targeted traffic.

So take a cup of coffee as you learn how to utilize it to the best of your ability.

What is a Forum?

A forum is an online-discussion board where people ask questions, share their experiences, and discuss topics of common interest. Some call it forum boards or bulletin boards while others refer to them as threaded discussions.

No matter what definition you decide to give to forums, one pretty good characteristics of a forum is that it allows you to ask questions or give answers to a question in a threaded format.

Benefits Forums Can Provide To Your Business

Friday, March 13, 2015

What Anorexia Taught Me about Guest Blogging

anorexic tendency of guest bloggers, tips to guest posting



Boringphotography

Through-out my teenage years and early 20’s, I hated the way I looked. Mum was always going on different diet, so I would copy what she was doing. She was smaller than me, but always thought she needed to lose weight. I eventually thought that her craving to lose weight was actually a normal thing.


So, I found myself engaging in a crash fat loss program only for me to go back to binge eating-hence putting on all the weight I had initially lost. Adapted from the article: "How my mum’s body issues affected me"


The above scenario if we are true to ourselves is what often pan’s out in our guest posting strategy.



One question we may actually be asking ourselves is-what relationship does anorexia have with guest posting?



In order to prove this relationship, I will outline:





5 Anorexic Mistakes to Implementing a Successful Guest Posting Strategy



1. Obsession: Just like an anorexic patient who has an obsessive desire to remain thin while engaging in binge eating and crash loss weight programs; many new guest posters tend to have obsessive desire about sending guest post.



Their obsession arises from the desire to drive traffic to their site in a short period of time. This in essence relates to the anorexia patient desire to lose weight within the shortest time possible.


While their aim of driving traffic to their blog is the ultimate desire of any guest posting strategy, pitching guest posts to any blog without regards to the rule and regulation guiding the posting of articles on the target blog is bad.



This is the reason most newbie’s’ fail in their guest posting campaign.



2. Low Self Esteem



Anorexics are people who suffer low esteem. They do not believe they are beautiful.



So, in order to offset their ingrained thinking of being fat they starve themselves all day. This can also be seen in writers who have refused to pitch guest post because they lack self esteem.



They sometimes forget that confidence in writing is the actual difference between a successful writer and an aspiring writer.


According to Bamidele Oni “Self confidence is the most powerful weapon that a writer can have” while Thug Yau said:

“To inspire confidence, surround yourself with successful writers-use the social media to network successful authors.


Fighting low self esteem is a great step to becoming a successful writer.


3. Not Sharing



They say a problem half shared is a problem half solved; but I feel the best thing is acknowledging you have a problem; however most patients of anorexia do not share their fears and challenges.



The inability to share your fears and challenges is worth overcoming. This is because sharing your problem will make people support you when you feel like giving up.


This same thing can be seen in many guest posting campaign where newbie’s due to lack of information or poor social media strategy fail to promote their guest post online.





Sharing your guest post through the social media like linkedin, twitter, and facebook is a great way of publicizing yourself and not just through the link made available to you on the guest blog post.


4. Non Persistence


My parents are anorexics; that why I am anorexic.


Many times we let preconceived notions determine our fate. We shy away from determining our destiny; we just let fate happen to us. And this is very sad.


Why don’t you make conscious effort not to fall victim of the anorexia that your mum suffered?


Determination is the bedrock of success.



The above illustration can be seen in some people’s guest posting attempt.



They make statements like: “I was rejected…….. Guest posting is not for me”


They do not want to be persistent. They fail to ask the right question. They fail to evaluate themselves. They fail to know why it happened, what critical variable triggered the mistake.



And worst of all, they fail to think of a way to mitigate the mistake. They just sit-down like paraplegics and allow fate to happen to them.


5. No Feed Back



There are times when we feel we have finally overcome a challenge.



Then we tend to feel like gods.



This has been observed in former anorexics who feel they have beaten the rap but fail to re-evaluate themselves from time to time.



Re-evaluation does not mean that you are scared. It only means you are working to prevent re-occurrence. In order to re-evaluate oneself, it is good you task a support group to analyze your habits from time to time. It can be every two months or as you deem fit.


Guest poster and bloggers are also guilty of “No Feed Back”. They fail to respond to comments as at when due. They fail to understand that replying to comment makes you stand out as an authority figure while also making you popular.



If you feel there are other mistakes guests posters make, please share them in the comment box below. Also subscribe to our R.S.S feed to get future articles delivered to your feed burner



Photo credit: xeeliz / Foter.com / CC BY-NC-SA




Thursday, February 26, 2015

17 Epic Website To Drive Traffic To Your Food Blog

Driving Traffic to your food blog may appear difficult but it isn't if you strive to engender conversation in most of the communities listed below.

Wall_Food_10088
source: flickr
1.      Google+
Google plus is an awesome site where you can post   photos or the latest article about your recipe.


While not everyone has an audience active on Google+, the number of people who interact socially with any Google products on a monthly basis now reportedly exceeds 500 million.


One advantage of Google+ is that apart from social traffic, Google provides bloggers with  opportunity to interact with their audience through many fronts. This includes You-tube, and your blog-if you install G+.


Though authorship seems to have died, Google still offers you the opportunity to get your photos seen on search engine if you have an active G+ PAGE.


Google plus also helps build the ranking of your site if you are able to draw engagement on the platform.


2.      Google + Communities


Communities are a great way to connect and share your photos with people who have similar interest as you. To succeed, you need to engage with others in the platform. There are lots of people who just blast their post links. This doesn’t encourage engagement and you won’t be able to drive the traffic you seek. Below is a list of Google plus recipe sharing communities-some are based on food types. Others are based on localities. Do yourself a favour and join those groups that ryhmes with your niche.


https://plus.google.com/communities/109106790856005400028 Singapore and Malaysian Food Community


3.  Pinterest

.
Pinterest is another awesome site where you can boost engagement. It’s reported to have a huge life span than twitter and facebook.


According to Heather, in Pinning Down Your Pinterest Strategy you need to do the following:
  • “Make it easy for your readers and users to share your posts, photos, and recipes”. To achieve this you need to get a pin share button-you can do this through WP Ultimate Recipe or a wordpress plug-in.
  • “Create boards that reflect your expertise”
  • “Keep your pinboards full”-this makes it visually appealing.


Other Pinterest Tips


-          Engage on pinterest
-          Images, images, images
-          Create lifestyle related boards
-          Create a blog board
-          Celebrate your customers by re-pinning their pins
-          Ensure your blog makes it easy to post pins
-          Make a content board
-          Use articles pins


4.        Pepper Plate



Pepper plate gives you the option of adding recipes directly from your browser. You can visit http://www.pepperplate.com/bookmarklet.aspx


5 Tasty Kitchen


As you should know, for one to get the best out of any site that has a community –it is said that it’s best to set aside time to fraternize with the community. In saying this, it is however necessary to note that there are just 24hrs in a given day. Hence, going all out to engage with the entire listed site can be overwhelming. Hence there is need to focus on few sites where you can engage and drive the most benefit.


Tasty kitchen is a vibrant community that wants to share your treasured recipes with everyone. For you to enter your recipe, simply click on the button on the right side of the page that reads (Submit a Recipe and Join the Fraternal Order of The Mitt)


When you do this you would be taken to the add a recipe page, where you can enter your recipe information.


If the recipe is from a blog post ensure you insert the specific list of the blog post and select the appropriate category.




6.         Fridgg



Unlike other food porn sites, you don’t have to be a food blogger to submit photos. The photos required are larger than the usual 250 by 250 photo formats used on other sites.


To get the best out of Fridgg;


-          Post a photo of food
-          Ensure the photos are clear and have nice styling
-          Share your photos on social media platform


7.         Delicious – How To Use Delicious To Drive Traffic


Delicious is a social bookmarking site. In order to get the best out of delicious-do the following:


  • Write great headlines that will make users click on them
  • Write great description: a great title with poor description may reduce click through rate
  • Use tag that increase the chances of your article being people are most likely going to search for articles based on tags. For example if you deal on Chinese foods. Ensure your tags include Chinese foods.
  • Make friends: building a network of friends on delicious can increase the chances of them sharing your content.
  • Install the delicious widget on your blog. So that people who use delicious as bookmarking tool can be able to share your content on the platform.


8.        How to Use Scoop.it (Use Content Curation To Drive Traffic)


Scoop.it is a content curation site and by curation- I mean a site where you can share your content and other people’s great content.


To get the best out of scoop.it you need to focus on a niche. So for those who are in the food niche, you can even drill down-like you can create a scoop.it page to curate articles from Chinese food.


Best Practices To Drive Traffic Using Scoop.it


  • Drill Your Niche-This I have mentioned earlier.
  • Use Keywords: For Food Bloggers, it could be vegetarian food, Chinese food, Japanese Food.After setting up your page-to set up your new sources.-simply enter your keywords into the search box.
  • Install the scoop.it app
  • Use the advanced option to add in various personalized new sources such as RSS feed, twitter accounts, Google blog search.


Build a Following-How?


  • Simply follow others in your niche
  • Suggest your content to those who already drive traffic to their site
  • But when you do, ensure the content is awesome. In doing this don’t be selfish. Suggest other awesome content in that niche.


For Further Reading check: Use Content Curation To Drive More Traffic


8.         My Taste: is an RSS feed site hence you can simply drive traffic by submitting your RSS Feed.


9. Youtube


Youtube is an awesome site to drive traffic, it’s a great way for you to show your personality. And it’s a way to showcase your talent and skill on a global scale.


According to Kissmetrics-Youtube is the second largest search engine after Google with a staggering 4 billion videos viewed every single day. This goes to show that you-tube is an important platform. To get the best out of Youtube, do the following:


i.                    Optimize your video meta data


  • To do this: Title your video correctly
  • Make use of your video description. Insert your url in the video and aim for a 250 word description.
  • Add tags to your videos. Ensure the keywords tags are relevant to your video.


ii.                  Organize Your Videos into Playlist


Ensure you also do a detailed description of the playlist. With 5000 words to play with you have a chance to wow


iii.                Make Use of Annotation


Annotation allows you to add comments or to insert a call to action.


For Further Reading: Create a You Tube Traffic Jam with These 4 Simple Optimization Tip


iv.                 Brand The Page


v.                   Use This Intro
“Hi my name is (your name) and in this video you will learn. (What you will teach them)
According to Scott Bradley, once you hook them with this phase if they are really interested in what they will learn, they will stay to the end.


vi.                 Create Transcript


For Further reading




10. Food Gawker:

Getting your picture accepted on Food Gawker can be damn hard but not impossible. One of the ways for you to become successful is that you must be ready to deal with rejection, but getting your photos accepted is good as the traffic windfall can be awesome. If you have the challenge getting your photo on the site; the following articles could help solve the problem by half.
  • How To Submit Photos Food Gawker and Tasty Spotting
  • Learning to love food Gawker


Below are highlights of the tips:


  • Ensure there is plenty of light in the room-shoot the food during the day-keep your food in a shade
  •  Ensure the camera is focused on the main part of the dish.
  • Stand some distance from the food
  • Ensure the composition is not too busy
  • Take many picture from different angles
  • Make sure the white balance is correct
  • Ensure your webpage is properly formatted-this is because site admins check out your website before approving
  • Crop the images


11.       Tastespotting:


Tastespotting is another tough site to get your images listed on. If your photos are however listed on Foodgawker they are most likely going to be accepted.


12.       Reddit


Driving traffic from reddit can be tricky, it requires tact or you can get banned. Hence you need to follow some important reddit rules.


A few include:
  • Know your audience: the typical Redditor

  • Present the article with an interesting title & photo

  • Post in the correct subreddit!

  • Be an active member of Reddit



Further Reading:


-  Below are a List of Food Sub reddit You Can Post Your Recipes or Post




13.   Group Boards on Pinterest:



Group boards are a great way to share your pins with a larger audience.


What Are Pinterest’s Group Boards?


Pinterset group board though similar to your personal group board is different in that other people alongside the board creator  are allowed to pin content. Its just like the Google community.


By participating in this board you can drive traffic to your site especially if you properly engage with other food blogger.


To drive traffic through the board you need to do the following:
Collaborate with others-share others pin, and they will likely share your pin in return.
Focus on relevant niches-joining boards that are not in your niche will bring you little or no traffic, reason being that people are most likely not interested in what you have to pin.


Want to learn how to create a group board read: How To Use Pinterest’s Group Boards To Get More Exposure For Your Business
To find group boards on food, visit pingroupie.com and put in the keyword food in the description tab
14. Facebook


You can share your food post on your facebook wall. Or also create a Page. However to drive traffic to your page you must likely need to do facebook ads. As post that are boosted receive more traffic as a result of greater visibility to the post.


15. Facebook Groups


Facebook groups is similar to Google plus communities and Pinterest board. Below are list of facebook groups. To get a more detailed list check out:




Though traffic on facebook has fallen engagement, networking and collaboration is key to success.


16.  Twitter


Twitter is another place that it is easy to gain a large following and post quickly.
To get the best out of twitter ensure you follow people who are in your niche. You can find their handle when you read the post of other bloggers. Add them, engage with them and they will likely add you. Don’t forget to promote your post using justretweet as  a platform to get your tweets into twitter stream.


Also don’t forget to include your twitter handle in your tweets so that others can easily reach out to you. You can easily reschedule your tweets using Buffer or Hootsuite.
To get the most out of twitter photos read:








–teaches you how to add tags that makes your images from your blog display properly on facebook and twitter


17.  Stumble Upon



Stumble Upon can drive a great amount of traffic to your site. To get the best out of it, ensure you stumble other peoples post, include a stumbleupon share bar on your site, follow others-these way others will follow you, classify your post into interest,and Try StumbleUpon Paid Discovery, Share Content with Su.pr on Other Networks.


Looking out for food recipe site to collaborate with on stumble upon read: http://www.stumbleupon.com/lists/253001669969992848/food


For Further Reading check out:


 


Joining a group that can discover your post on Stumble Upon and share with followers can create a lot of new traffic.  For us newer bloggers, that can be significant exposure.


Conclusion


Driving traffic to your food blog requires dedication, perseverance and building connection. You don’t have to utilize all the above strategy. Just pick a few and run with it.


What other ways have you used to drive traffic to your food blog?


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