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Saturday, July 19, 2014

Images: How To Send Files To Your Mailchimp Subscribers


I am sure you’ve heard the saying that the money is in the list. Hence today I will be sharing with you how to send an e-book to your subscribers on Mailchimp.

Mailchimp as a newsletter sending services doesn’t allow you to send attachment to your subscribers-but there is a way round it.


The way out

Mail chimp allows you to upload files, mp3 and video directly to their server.

Once you’ve uploaded the file to their services they would provide you a link which you can insert inside of your newsletter or an auto responder series as you deem fit.

In the steps to be outlined below I will be sharing one way in which you can share documents or files to your beloved subscribers

How to Share Files to Subscribers on Mail Chimp

1) Add files to final Welcome Mail
2) Add files to an auto responder
3) Use Digioh

I’ll be explaining each step below.

How to send E-books by adding files to a welcome mail


1. Move to the list page



2. Select your list name and click on sign up form

If you haven't created a list, this form will pop up















click on the name of your news letter










The next step is for you to click on the sign up form

3. Select general forms-and open up the form builder






























 4. Select the final “welcome” email from











5. To bring up the editor, you’ll need to be on the build it tab. Then click on the red dashed lines up the editor



 To remove any of the form field click on the field. For example to remove last name-click on last name. When this is done a + and - button will appear. Click on the - button to remove the form field. This is important since most subscribers to your mail prefer less form field.













6. Edit the text, create your own link and upload your file to their servers.







7. Click the save now button to close the editor


8. When you’ve finished editing click on the list button on the left of the page to go back to the list page

To check if the file is good to go, you’ll need to check the final welcome e-mail and you’ll also need to go through the double opt-in process.

Hope you enjoyed this tutorial?. If you have any question don't fail to drop a message in the comment


Friday, July 4, 2014

5 Magic Formulas for Crafting Irresistible Headlines


“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”-David Ogilvy


Crafting the perfect headline is like killing two birds with one stone. It requires skill and ingenuity; a repertoire of ideas stacked in your secret tool box and diving through the mind

Thursday, June 26, 2014

World Cup 2014: 3 Lessons You Can Use To Capture Your Customers Loyalty


Dear Business Owner,

You may have often wondered if it’s possible for you to capture the attention, and loyalty of your audience like football teams have done in this world cup.

The question you may have asked is: Can it ever be possible?

The simple answer to this question is yes

In case it surprises you, let us consider Arsenal FC-an English club that went trophy-less for good 9 years.


For 9 years, I heard all sort of abuse under the sun issued against the Arsenal team, its manager-Arsene Wenger, and the club management.

In all these, the fans still persisted.

In case the name doesn’t still ring a bell, Arsenal FC is the club in England that just won the F.A cup –the oldest cup in English history, and some of her players like Fabregas did feature in the present World Cup.


So back to my illustration



Over the years, I saw them come close to clinching trophy after trophy without success. And as a result of this, many fans of the opposing clubs offered up mock ticket and pleaded with me to leave Arsenal and join their club.

In all of this, I refused. Instead, I stayed on with my darling team.

Why This Article?

Why reading an article on relationship, I stumbled on an essay highlighting the resilience of Arsenal fans, and like a thunderbolt it hit me that there are lessons to learn from this world cup as it concerns customer loyalty, and this is what I want to share with you.

How Brands Can Capture The Loyalty of Customers?


1. Communicate Excellence



The first lesson we can learn from this world cup is the need for your business or organization to communicate excellence.

The Samba boys of Brazil with 5 World cup in their kitty has been able to sow the seed of excellence in the life of an average Brazillian.

Hence, the average Brazillian believes that the team can take on any side in the world cup and defeat them. This has made them to have high expectation from the team  and this World Cup is no exception.

Outside Football

In a world outside football, Rolex has been able to communicate that same spirit of excellence despite the secrecy surrounding the company. This is because Rolex has been able to effectively communicate the Rolex experience by emphasizing that the brands represent a sign of success and personal accomplishment. Hence customers and fans alike are willing to flaunt their Rolex pieces as it helps communicate their personal success to others.

2. Understand Their Aspiration

The second lesson you can learn from the world cup is the need to understand what drives your customers.


My Aspiration For Nigeria

For my country Nigeria, the best I expect of them is to get to the quarter finals. On the other hand the fans of Germany and Brazil expect their team to win the world cup because they know the players have the ability to deliver their aspiration based on the quality the team posses.

Outside of Football

So businesses need to be aware of their target audience and should endeavour to satisfy their aspiration.

One company which understands this concept is Rolex. Rolex understands that it’s fans love to announce to the world their status and wealth-this makes them go all out to provide pieces that reflect wealth, status and prestige. That’s why their marketing mix communicates both feature and benefit.

For example to communicate benefits, Rolex deployed English Stenographer Mercedes Gleitze in 1927: She swam across the English Channel in 15 Hours and 15 minutes carrying on a Rolex Oyster chronometer on her wrist. This showed that Rolex is made of exceptional quality and also for those who are champions.

3. Make Them Feel Confident

The third lesson is the need to make your customer believe in what you have to offer.

When you think of Messi -you think Argentina; when you think Neymar -you think Brazil. These guys breathe confidence on the field of play and so in a way pass that same confidence to their fans.

Associating your product and services to prominent people in society, helps you transfer that feeling of confidence to your customers. Hence it’s important you choose brand ambassadors whose value system corresponds to your own value system.

Outside Football

Beats by Dre has successfully used this method by partnering with Neymar in the Video ad: The Game before The Game. Through the ad, Beats by Dre emphasized their product as something which  the best players in the world use. By that association, they made their fans more secured in using the Headphones they produce.

Dear Business owner, these are just a few business lessons you can tap from this world cup.
If you love them, do me a favour and share them. If on the other hand you know of other benefits we can learn from this world cup also make me happy by sharing them in the comment box

Yours faithfully,
Peter K

Thursday, June 19, 2014

Do You Know This 7 Ways To Turn Your Blog Readers into Raving Fans?

ways to find fans that love you
Have you ever imagined what it takes to have raving fans-
fans  who can point out the little details


Do you know what it feels like?
The euphoria of stumbling into an open secret

Not the run of the mill kind
Not the kind that peters out after a few days
Not the euphoria of going high on coke
Nor the indolent cravings that comes with it.

Am talking of a prolong excitement of given birth after 15years of marriage solemnization

And that's what we will be looking at today.


Let take a breath as we embrace this journey.

Thursday, June 12, 2014

How To Drive Traffic To Your Blog/Website Through Forum Activity

Forums are great platforms to draw awesome traffic. If well utilized it is more than just a platform for communication. That's why I decided to write an article on how to use forum to drive targeted traffic.

So take a cup of coffee as you learn how to utilize it to the best of your ability.

What is a Forum?

A forum is an online-discussion board where people ask questions, share their experiences, and discuss topics of common interest. Some call it forum boards or bulletin boards while others refer to them as threaded discussions.

No matter what definition you decide to give to forums, one pretty good characteristics of a forum is that it allows you to ask questions or give answers to a question in a threaded format.

Benefits Forums Can Provide To Your Business

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