Friday, May 15, 2015

The Secret Strategy Jumia used in Getting 270000 Active Customers

Jumia  has achieved a huge growth rate in just three years.

 She has recorded 26 million dollars in net revenue between January to June 2014.

 Do you know what?

She currently has over 270,000 active customers across its seven operation in Nigeria, Cameroun, Egypt, Ghana, Ivory Coast, Kenya, and Morocco.

How Jumia Sky-Rocketed its Growth

Friday, April 24, 2015

The Guide To Marketing a Dental Business Even When in Debt

Dental Marketing

It’s an obvious problem-the issue of debt. According to a December 2013 study by the Institute of College Access & Success, Seven out of 10 students in the class of 2012 graduated with student loans, and the average amount of debt among students who owed was $29,000-source

This is only the beginning

Another report says that Julia Handel who was the marketing manager for celebrity New York Chef David Burke may take 15yrs to pay off her debt even at an earning rate of $15,000 while Rong a dentistry student knows he needs to think out of the box to be able to offset his $400,000 student’s debt.source

The question then his: with this overhanging debt-what marketing strategy can a new dental practitioner institute in order to get out of the debt quagmire as fast as possible?

The answer lies in developing an actionable marketing plan.
So below are several actionable steps you should take to create added visibility for your dental practice.

Wednesday, April 15, 2015

51 Awesome Benefit Of Blogging To You and Your Business

Is blogging a hype way of building a lucrative business? This question is one which many businesses are asking based on the number of blogs inhabiting the blogosphere.

Benefit of  Business Blogging
Benefit of Blogging

The answer is no especially when done right.

Friday, March 27, 2015

How To Drive Traffic To Your Blog/Website Through Forum Activity

Forums are great platforms to draw awesome traffic. If well utilized it is more than just a platform for communication. That's why I decided to write an article on how to use forum to drive targeted traffic.

So take a cup of coffee as you learn how to utilize it to the best of your ability.

What is a Forum?

A forum is an online-discussion board where people ask questions, share their experiences, and discuss topics of common interest. Some call it forum boards or bulletin boards while others refer to them as threaded discussions.

No matter what definition you decide to give to forums, one pretty good characteristics of a forum is that it allows you to ask questions or give answers to a question in a threaded format.

Benefits Forums Can Provide To Your Business

Friday, March 13, 2015

What Anorexia Taught Me about Guest Blogging

anorexic tendency of guest bloggers, tips to guest posting


Through-out my teenage years and early 20’s, I hated the way I looked. Mum was always going on different diet, so I would copy what she was doing. She was smaller than me, but always thought she needed to lose weight. I eventually thought that her craving to lose weight was actually a normal thing.

So, I found myself engaging in a crash fat loss program only for me to go back to binge eating-hence putting on all the weight I had initially lost. Adapted from the article: "How my mum’s body issues affected me"

The above scenario if we are true to ourselves is what often pan’s out in our guest posting strategy.

One question we may actually be asking ourselves is-what relationship does anorexia have with guest posting?

In order to prove this relationship, I will outline:

5 Anorexic Mistakes to Implementing a Successful Guest Posting Strategy

1. Obsession: Just like an anorexic patient who has an obsessive desire to remain thin while engaging in binge eating and crash loss weight programs; many new guest posters tend to have obsessive desire about sending guest post.

Their obsession arises from the desire to drive traffic to their site in a short period of time. This in essence relates to the anorexia patient desire to lose weight within the shortest time possible.

While their aim of driving traffic to their blog is the ultimate desire of any guest posting strategy, pitching guest posts to any blog without regards to the rule and regulation guiding the posting of articles on the target blog is bad.

This is the reason most newbie’s’ fail in their guest posting campaign.

2. Low Self Esteem

Anorexics are people who suffer low esteem. They do not believe they are beautiful.

So, in order to offset their ingrained thinking of being fat they starve themselves all day. This can also be seen in writers who have refused to pitch guest post because they lack self esteem.

They sometimes forget that confidence in writing is the actual difference between a successful writer and an aspiring writer.

According to Bamidele Oni “Self confidence is the most powerful weapon that a writer can have” while Thug Yau said:

“To inspire confidence, surround yourself with successful writers-use the social media to network successful authors.

Fighting low self esteem is a great step to becoming a successful writer.

3. Not Sharing

They say a problem half shared is a problem half solved; but I feel the best thing is acknowledging you have a problem; however most patients of anorexia do not share their fears and challenges.

The inability to share your fears and challenges is worth overcoming. This is because sharing your problem will make people support you when you feel like giving up.

This same thing can be seen in many guest posting campaign where newbie’s due to lack of information or poor social media strategy fail to promote their guest post online.

Sharing your guest post through the social media like linkedin, twitter, and facebook is a great way of publicizing yourself and not just through the link made available to you on the guest blog post.

4. Non Persistence

My parents are anorexics; that why I am anorexic.

Many times we let preconceived notions determine our fate. We shy away from determining our destiny; we just let fate happen to us. And this is very sad.

Why don’t you make conscious effort not to fall victim of the anorexia that your mum suffered?

Determination is the bedrock of success.

The above illustration can be seen in some people’s guest posting attempt.

They make statements like: “I was rejected…….. Guest posting is not for me”

They do not want to be persistent. They fail to ask the right question. They fail to evaluate themselves. They fail to know why it happened, what critical variable triggered the mistake.

And worst of all, they fail to think of a way to mitigate the mistake. They just sit-down like paraplegics and allow fate to happen to them.

5. No Feed Back

There are times when we feel we have finally overcome a challenge.

Then we tend to feel like gods.

This has been observed in former anorexics who feel they have beaten the rap but fail to re-evaluate themselves from time to time.

Re-evaluation does not mean that you are scared. It only means you are working to prevent re-occurrence. In order to re-evaluate oneself, it is good you task a support group to analyze your habits from time to time. It can be every two months or as you deem fit.

Guest poster and bloggers are also guilty of “No Feed Back”. They fail to respond to comments as at when due. They fail to understand that replying to comment makes you stand out as an authority figure while also making you popular.

If you feel there are other mistakes guests posters make, please share them in the comment box below. Also subscribe to our R.S.S feed to get future articles delivered to your feed burner

Photo credit: xeeliz / / CC BY-NC-SA

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