Why did Kasuwa change to Jumia
Taking cognissance of the fact that from an oblivious stat on Alexa ranking it jumped to the position of being 24th on the top 500 most visited sites in Nigeria- one wonders why Kasuwa.com now Jumia would decide to change its name.
So my likely proposition is that jumia- a company based in Egypt most have bought over Kasuwa.com
Why Changing the Name Does not Appear to Make Sense
Re-branding the name of an organization on the top lather of Google search is quite an expensive business because taking the new name to the pre-existing height in a short possible time can be very difficult.
This is because it requires lots of money as per advert. However am sure the new owners must be up to the task.
So with respect to that, I wish them luck since they have made modest impact in the Nigeria online trading industry and I wish them to continue make strides and money in the Nigerian online business.
They should however take note of the comment currently running on Nairaland on the change of Kasuwa to Jumia.
Having looked at the views of people on the thread-it appears there are lots of disgruntled customers. And one rule of customer service says: Keep your customers always happy.
So I will employ Jumia to rise up to the occasion and settle the grievance of the disgruntled customers- as their name seems to have suffered a lot of damage as a result of poor customer service.
It is better you under promise and over deliver than over promise and under deliver
So Jumia look at the thread and see what you can do to remedy the situation