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Showing posts from October, 2014

How Can Newspapers (both offline and online) Compete With New Medias, while Making Money

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Got this question on quora and this is my response


The answer lies in providing tremendous value.

How?

Newspaper, need to understand that they should start leveraging their writers as a way to boost loyalty.

This is what the most popular blog out there have done.

When you look for avenues to let your writers shine out, people will become attached to these writers. In this way they will also become loyal to the brands.

In order to achieve this, newspapers house-those who are strictly offline would have to embrace the online space.

Newspaper house should also understand that there is need to allow for readers to subscribe to a specific writer feed.

When this is done, the number of subscribers on these sites will increase, because the subscribers feel an affinity to the writers.

At this stage, the newspaper site can work with the writer to see how to monetize that list.

A couple of monetization stream that can be adopted include:
- Offering specialized training based on the specific sk…

How To Use Review Sites To Drive Traffic and Sales

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Before I dive into how review sites can be leveraged into driving traffic to you business site or blog, I will start with a simple definition.

What are Review Sites?

According to Wikipedia, a review site is a website on which reviews can be posted about people, businesses, products or services. These sites may use web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic of concern.

Now we've dwelt on the definition of review sites, it is also important you understand the necessity of using them.

Why Review Sites Are Important
With the advent of online criminals, most consumers are unwilling to make purchases of new product no matter how appealing the product appears without at least first looking up for a favorable review of that product online. As a result, it has become pertinent for local business or start-ups to get their review up there.

If at this point you've not still understood how powerful these sites are …