How Can Newspapers (both offline and online) Compete With New Medias, while Making Money

Got this question on quora and this is my response The answer lies in providing tremendous value . How? Newspaper, need to understand that they should start leveraging their writers as a way to boost loyalty. This is what the most popular blog out there have done. When you look for avenues to let your writers shine out, people will become attached to these writers. In this way they will also become loyal to the brands. In order to achieve this, newspapers house-those who are strictly offline would have to embrace the online space. Newspaper house should also understand that there is need to allow for readers to subscribe to a specific writer feed. When this is done, the number of subscribers on these sites will increase, because the subscribers feel an affinity to the writers. At this stage, the newspaper site can work with the writer to see how to monetize that list. A couple of monetization stream that can be adopted include: - Offering specialized trai