How To Use Review Sites To Drive Traffic and Sales

Before I dive into how review sites can be leveraged into driving traffic to you business site or blog, I will start with a simple definition.

What are Review Sites?

According to Wikipedia, a review site is a website on which reviews can be posted about people, businesses, products or services. These sites may use web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic of concern.

Now we've dwelt on the definition of review sites, it is also important you understand the necessity of using them.

Why Review Sites Are Important

With the advent of online criminals, most consumers are unwilling to make purchases of new product no matter how appealing the product appears without at least first looking up for a favorable review of that product online. As a result, it has become pertinent for local business or start-ups to get their review up there.

If at this point you've not still understood how powerful these sites are then know that Yelp as a listing sites has over 67 million reviews.

Then imagine the mammoth number of people who visit this site on a monthly basis-100 110 million no... 139 million... YES. Yes, not yearly but monthly, and this is just a pinch of the sum total reviews available online.

Just to site a personal example: About 3 years ago when my partner and I set up a modelling business, I deployed a business listing site which is active in Nigeria to create visibility for the business. By so doing we were able to gain leads even without a standing website- leads which we were able to convert into paying customers.

However, as important as review sites are; there is a need for you to use them carefully as it can as well be a double-edged sword, if negative criticism are not well managed.

How To Deploy Reviews As a Strategy to Skyrocket Organizational Income.

To harness the power of reviews to increase lead generation, there is need to do the put do the following:

1. Provide Detailed Information:

If you are either using free review sites or paid ones, one important thing to bear in mind is the need to write detailed information on your profile.

Highlighting what your business does isn't enough, you should:

i. Craft robust information as this will increase the visibility of your company or products on search engine. To give you an idea-can you compare crafting a 200 worded post as against a 1500 worded post. Which do you think is most likely to appear higher on the search engine listing?

ii. Secondly it's also important you put your company in the most appropriate category.

If for example, your business is in the furniture niche, I see no reason why you should place your website in the internet marketing niche.

Am emphasizing this because I have seen lots of companies whose profile information are filled with information that aims to confuse the reader-information that seems to show that the company is Jack of all trade but master of none.

If you have this kind of information, the best it can do for you is to confuse your customers.

iii. To increase your lead generation endeavour to include:

- an address that can easily be verified
- a phone number that you can be reached on
- an email address for those who may not want to directly call you as a result of fear, or inability to speak incoherently, or perhaps that's their most effective means of communication.
- open hours for those who desire to visit your office.

Doing this is sure to give you an edge over your competition as most competitors will fail to execute all the outlined steps.

2. Make it Easy For Your Customers To Give You Reviews

Just listing your site on popular review sites isn't enough. There is need for you to take another step to beat the competition. And this step simply involves accumulating positive reviews for your business. Though most businesses know how important positive reviews are; they are usually at a loss on how to get them.

Is it enough for you to leave to your customers to get it done?

The answer is no. How then?

Give Them a Template Question

In order to get the best reviews from your customer and to make it easy for them to accomplish; one technique your business can adopt is for you to list out the websites you want your customers to post the reviews on- alongside a template that contains questions that would enable your clients or customer easily do you the favour.

If you provide exceptional service and you reach out to your customers in a friendly way, there is bound to be an increase in the percentage of reviews your customers or client get to write for you.

For a simple step-by-step "how to leave a Google+ Local review" printout, this free tool might be handy:  source

3. Don't Write Your Own Review

You may feel tempted to do this,but don't because the algorithm of most review sites are quite intelligent and as such they can detect reviews that have been written by the owner or employee of an organization.

In fact even legitimate reviews are sometimes downgraded because the algorithm may consider the reviews too glowing to be objective.

As a result these reviews are hidden.

Is this the end of the Road?

Nope! Even if you have legitimate review turned down, don't give up, just move on and strive to get more positive reviews.

4. Reach Out To Other Sites.

Though Yelp is a good site to put your listing on you can deploy other sites to review your blog or products.

They include:

i. Payperpost

PayPerPost gives you the opportunity to hire professional bloggers to review your blog or products. To get the best,target bloggers in your niche as they are likely to promote your article or product on social media. Other sites include TribePro and

For additional resources read

5. Respond Carefully To Bad Reviews

There is no doubt that bad review have a knack for reducing sales and hurting one's company. This is why it's important your business ensure they respond to such review in a timely and proper manner. It shouldn't be done in anger, but with skill and calmness.

When responding to a bad review, you should understand that it should be done with professionalism.

When and if you stumble on one, don't consider it the end of the road.

Instead bad review should be seen as an opportunity to cement relationship with old customers, repair strained relationship,and improve your product.

This is why you should train the workforce responsible for carrying out this function taking cognizance of the need to respond professionally in a timely manner and in a way that is consistent with the company brand values.

6. Invest In Review Sites

Since these sites have great viewership, you should also consider an investment in ads on these sites as a way of increasing the visitors to your site.

To understand the importance of putting up ads on review sites, it has been reported that businesses that paid for Yelp Ad Campaign are able to see an average annual increase of more than $23,000 as against does who only the free platforms

7.Deploy Tools To Monitor Your Profile

Knowing when a review is posted about your company or its product is a good thing. Doing this manually can however be overwhelming. In this days of automation, all you need do is for you to set up an alert. You can choose either to use Google alert or the mention. One way to fast-track this is for you to insert the feed of your profile in a Google alert set up.

One advantage of this is that it gives you the opportunity to either thank a customer who has posted a positive review or to reply a customer that has posted a negative review.

These are some of the tips you can deploy to increase the likelihood to get positive reviews for your organization or products.

In Summary,

-Provide Detailed Information:
-Make it Easy For Your Customers To Give You Reviews
-Don't Write Your Own Review
-Reach Out To Other Sites
-Respond Carefully To Bad Review
-Invest In Review Sites
-Deploy Tools To Monitor Your Profile

Just before I step aside, I had love to get your own view on how you think businesses can get the best out of deploying review sites.


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