The Guide To Marketing a Dental Business Even When in Debt

Dental Marketing

It’s an obvious problem -the issue of debt. According to a December 2013 study by the Institute of College Access & Success, Seven out of 10 students in the class of 2012 graduated with student loans, and the average amount of debt among students who owed was $29,000-source

This is only the beginning

Another report says that Julia Handel who was the marketing manager for celebrity New York Chef David Burke may take 15yrs to pay off her debt even at an earning rate of $15,000 while Rong a dentistry student knows he needs to think out of the box to be able to offset his $400,000 student’s debt.source

The question then his: with this overhanging debt-what marketing strategy can a new dental practitioner institute in order to get out of the debt quagmire as fast as possible?

The answer lies in developing an actionable marketing plan.
So below are several actionable steps you should take to create added visibility for your dental practice.

1. Do Keyword Research

In order to get the ball rolling, you need to know what likely keywords your customers are going to use to find you. If for example, you own a dental practice in say Baltimore or you intend to start one - your main keywords phrase would include: Baltimore Dental Clinic and Best Dental Clinic in Baltimore.

To get started you can use several tools like:

i. Google Keyword planner tool. Here is an article that explains in depth how you can use the tool to find the all important keywords you will need to create strategic content.

ii. Use uber suggest which provides you with several variations of your keywords. Uber suggest pulls data from Google suggest.

iii. You can also use Semrush to not only do keyword research but also to research but also to find out the content your competitors are ranking highly for. With this information, you can then mirror the content of your competitors, create better content that will make your audience love you.

If you feel these appears like work you can outsource this part while focusing on other pressing issues.

2. Optimize Your Content and Website

This is an important step to take if you already have a blog. If you don’t, you can easily set up one using word press as a platform.

Once your blog is up and running the next logical step is to create content that sells. The content should tap into the emotions of your target audience. Hence it is important your content contains emotional triggers and should strive to satisfy the pain point of your audience.

In striving to achieve this, do away with crappy articles that are short and ensure your content is detailed.

Detailed content shows your audience that you know what you are talking about, and hence, make it easy for them to drop their guards to trust you.

Another thing is you should reference authority sources, this may appear counter-intuitive but it shows people you do the necessary research.

Don’t leave your business location out

Putting up your business location helps build trust since people are looking for a place they can visit physically or a place that can be verified. It also good SEO wise

If your website doesn’t have one -tell your website developer to include it. Putting your business location helps you get your target audience. For example, If your business location is in Baltimore it doesn’t make sense to rank for the term dental practice Texas-reason being that even if you get leads from this place -the client may not be able to get to your location due to distance challenges.
Other things to include are:

• Phone number
• The name of your dental practice
• A site map

3. Include Authority Hooks

Create pages with testimonials and customer stories-this helps reduce buying friction. Especially if some of your customers have an active website.

Getting testimonials from customers who have websites makes it easier for your target customers to make purchases or consult you since it’s easier for people to verify their identity.

You can also include the names of your staffs as it also makes your site appear genuine. If you have a challenge getting testimonials you can use this template to ask your clients questions that will give you the best testimonials.

4. Use This Awesome Facebook Technique To Dominate Your Town

As the owner of a dental practice, most of your clients will come from a local geographical area. If local SEO is properly done it’s possible to get on the front page of Google for local results with little or no cost. All it takes is for you to adopt this hack I stole from Kurt.

According to Kurt, name your Facebook page by the name of your keyword together with the targeted location. For example, if you’re a dentist practitioner you should name your facebook page “dental clinic in Baltimore”
However, you need to create relevant content.

If you, however, feel you need your branded Facebook page, simply set up another Facebook page. 

According to Viperchill, having multiple Facebook pages where you post the same content has an SEO effect. Though he doesn’t know why this work.

If you decide to promote your post ensure your Facebook ads are targeted in order to get the best ROI by streamlining your demographics.

5. List Your Site on Local Directory

Listing your websites on a local directory or review sites is a great way to drive traffic to your sites. If you find it difficult finding a local directory, just enter “your state + local directory” into Google. Different local directories will come up where you can list your business.

Also, ensure your listings are consistent. This means that your business name, phone number, and address should be the same across all websites.

6. Avoid Fake Reviews

Many small businesses that have gone this route have ended up damaging the reputation of their business. The best thing is for you to solicit genuine reviews from your customers. Genuine reviews help increase sales as people seem to sniff out reviews that are false. Also, give your customers multiple options to post the reviews as some of them may not want to use their Facebook or Google + profile to login into review sites.

7. Ask for Links

This may appear counter-intuitive but taking out time to reach other site owners who may complement your business is a step in the right direction, especially, if they have a blog. What it takes is for you to ensure that the content you want them to link to is one which provides awesome value to them. 

For example, as a Dental Practitioner, you can create infographics that talks about the tools a dentist use to extract a tooth.

 You can then pitch this article to a site that sells dental equipment. This will likely generate links since dental stores will be willing to display the infographics on their site.

8. Take the Mobile Route

If your site is not mobile responsive, tell your website developer to make it so, or you can go for mobile responsive templates. Mobile responsive templates give people better site experience, so it’s a must for your site as most people now login into websites through their phones.

9. Use Analytics Tools

Google webmaster tools and Google analytics are two tools you should use from time to time. This helps you gauge which of your post is doing well or doing poorly.

With the information, you can then craft a better post that targets your audience needs.

What other marketing strategy do you think a small business owner can adopt to drive sales?


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