Ever wondered what it takes to build a solid reputation -one that stands through thick and thin? One that will take the FBI to crack a hole in. Perhaps your thought tells you, "It's the trust factor." This is sometimes true-THOUGH not always so. You know why? Its because trust has a limit, especially if the organization you have to contend with is a large one. This is why it’s important you strive to protect your online integrity. Hence, the need to share a story with you. Reason You Need To Protect Your Integrity An article in forbes shared the experience of Erik Kopelman, a business development professional who was haunted by an accusation that appeared on the web in 1997. "It was an accusation printed in the student paper about the misuse of funds” he says.