2 Branding Principles Small Businesses Can Learn from Coca- Cola

One beautiful day, I took a stroll into my friend's small restaurant. My friend is an enterprising young lady. She knows how to cook African dishes. As usual I took a seat surveyed the environment and discovered something that struck me. It was the branding all over her shop. It was a Coca-Cola branding Fiesta. Right at the entrance of her shop stood her sign board branded by coca-cola. On each eating tables lay 2 mini-coke bottles which contained salt and tooth pick. The fridge was also Coca Cola branded. This got me thinking. It taught me an all important lesson. Coca Cola knows the impact of branding. They fully understand the impact branding has on sales. To achieve maximum impact they deployed Copy writing. Copy writing on wall papers were placed in several strategic places. Some of the Ads states: Meals taste better with Coke Refreshes like no other The Perfect Match This is copy writing at its best. 5 words, 4 words, 3 words pa