Let’s get started. Kwese app is going to give DSTV THE BIGGEST FIGHT OF THEIR LIFE. Why? Not just because they have an exceptional product but because they have deployed. They have deployed influencer marketing at the core of their strategy? How? Before I get into the how, I want to mention that in their quest to differentiate themselves from DSTV KWESE instituted THE PAY AS YOU WATCH MODEL as against the monthly subscription of their counterpart. This is however not the only game changer in their arsenal. For those wondering what a game changer  is –listen to what Strive said about the game changer . I will not go into a business unless I can see a "game changer"; something that we are going to do that is different from what others are doing. Let me give you an example; when we launched our operation in Zimbabwe in July 1998 it was almost two years after our two competitors had started their operations. It had never happened anywhere in the worl

“Listen to the mustn’ts, child. Listen to the don’ts. Listen to the shouldn’ts, the impossibles, the won’ts. Listen to the never haves, then listen close to me…  Anything can happen, child. Anything can be.” — Shel Silverstein Have you ever felt like being an usherette? Like wanting to travel to exotic places or carry yourself with pride, perhaps an invitation to Aso Rock? Dreams so grand, so distant, they seem like stars glittering and unreachable in the night. And what of the small dreams? The everyday ones? The dream of making  money on the side, of feeding your parents, of finding your missing rib. All these are possible –yes through Diamond Pearl Usherette. Diamond pearl usherettes are ladies of class and prestige. Diamond Pearl usherettes are educated, courteous and respectful. Why Join Diamond Pearl Usherettes? ·          We teach you how to make a positive first and lasting impression on people and our clients. ·          We equip you with the la