HOW KWESE PLANS TO STRANGULATE DSTV –a Lesson in Marketing

Let’s get started. Kwese app is going to give DSTV THE BIGGEST FIGHT OF THEIR LIFE. Why? Not just because they have an exceptional product but because they have deployed. They have deployed influencer marketing at the core of their strategy? How? Before I get into the how, I want to mention that in their quest to differentiate themselves from DSTV KWESE instituted THE PAY AS YOU WATCH MODEL as against the monthly subscription of their counterpart. This is however not the only game changer in their arsenal. For those wondering what a game changer is –listen to what Strive said about the game changer . I will not go into a business unless I can see a "game changer"; something that we are going to do that is different from what others are doing. Let me give you an example; when we launched our operation in Zimbabwe in July 1998 it was almost two years after our two competitors had started their operations. It had never happened anywhere in the worl